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Investing in the European residential market - December 2020


A tailor-made strategy

• The residential sector’s status as a resilient asset class has been underpinned by its performance throughout the pandemic. As past crises have demonstrated, government interventions have largely protected household incomes ensuring stable investor returns over the long term.

• Renter proportion has grown across Europe over the last decade, increases in house prices have often been a key driver of this. In some cities, the GFC and its strong impact on prices has deterred some from home ownership despite house price stagnation and/or decline. This shift from homeowners to tenants contributed to increased renter proportions and to drive rental growth.

• Urbanisation is a key driver of cities residential markets and the COVID-19 pandemic has likely sped up the trend of suburbanisation. The 14 cities explored in this report will all be impacted differently but, as they are all key cities, they will continue to attract people and jobs, and will remain centres for economic growth and innovation.

• At the heart of assessing the case for investment into European residential is affordability which drives household decisions. Renting is cheaper than buying in the majority of cities however the amount of floor space which is affordable also drives decisions. In a world where lockdowns have become the norm, floor space comes at a premium and renting, generally will offer better value for money.


Investing in the European residential market - December 2020
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