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PAN-EUROPEAN FOOTFALL ANALYSIS 2021 - 2022

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This study aims only to provide a snapshot of the prime inner-city pedestrian traffic in September 2021; the situation has been constantly evolving since then, with footfall recovering further over the autumn. Remember that traffic data is not the only parameter to be considered when reviewing a street’s profile: in-store average spend and conversion rates are also key to retail performance. 


The findings suggest that some level of normality has been restored to European downtown prime pitches: brick-and-mortar premises still have traction, city centres are proving their appeal, along with some new retail models and formats that are being successfully introduced to inner cities. 
 

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