Investors are Looking for Luxury Hotels
The attraction of the hotel sector slowed down in 2025. Hotel investment reached €20.1 bn (-4.4% on the same period in 2024). Still, the volume is now 12% above the 5-year average.
Foreign Tourist Arrivals on the Rise
Foreign tourists continue to travel to Europe, with a global increase of 3.2% as of November 2025, compared to the same period last year.
Nonetheless, this positive trend is offset by fewer Asian tourists, where numbers have yet to return to their pre-Covid volumes.
RevPAR Boosted by the Upscale Segment
After months of recovery, the European hotel market is stabilizing. RevPAR increased by 1.7%, compared with the previous period.
Leisure driving operational Performance
At country level, across 2025, RevPAR growth remained uneven across Europe, with strong results in Central and Southern Europe.
REVIEW - HOTEL MARKETS IN EUROPE - Q4 2025
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