Investors are looking for luxury hotels
The attraction of the hotel sector is getting stronger. Hotel investment has reached €15.0 bn in the 9 months of 2025 (+0.8% on the same period in 2024). The volume is now 40% above the 5-year average (9M).
Foreign tourist arrivals on the rise
Foreign tourist arrivals reached 230 million, up 2.9%, as of August 2025 compared to the same period last year. Foreign tourists represent 43% of hotel stays in Europe.
RevPAR boosted by the upscale segment
RevPAR seems to be stabilizing after several months of recovery. RevPAR increased by 0.5%, compared with the previous period.
Uneven operational performance
At country level, across the nine months of 2025, RevPAR growth remained uneven across Europe, with strong results in Central and Southern Europe.
REVIEW - HOTEL MARKETS IN EUROPE - Q3 2025
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