In 2019, BNP Paribas Real Estate Property Management developed new services based on the use of data to encourage predictive analysis, with more efficient management of real estate assets and changing uses with the operation of co-working spaces.
6. Outlook
“BNP Paribas Real Estate is a unique player on the property market.
We are a European company, part of a global group, and have developed a very dense local network. We have successfully linked up all the business lines of the real estate value chain to the benefit of ambitious, innovative and inclusive schemes that are reshaping the city of the future.
As such, we must capitalise on our ability to innovate, our global vision and our local skills to continue transforming the company and step up the forging of new strategic partnerships.
In a world where the ways we live and work are changing so quickly, in a non-linear and often connected way, BNP Paribas Real Estate anticipates and accompanies the transformations that are shaping the city, its uses and the quality of life.
We must constantly put our transformational capacity at the service of new customer trajectories that are increasingly fluid and digital.
We are also going to make our offers more relevant and performing by capitalising even further on the data of our businesses, which we have boosted in terms of collection and analysis in recent years.
Lastly, we shall continue our policy of raising the skill levels of our teams to prepare for the major technological, social and environmental changes that will shape the future of our cities.
We shall continue to draw on expertise sourced from across our ecosystem, and build partnerships with stakeholders who share our vision: to be a trusted partner of excellence for our clients in the midst of Europe's major markets; to contribute to sustainable growth through relevant and responsible integrated solutions delivered by the best talents in our industry.
Over the next four years, we will thereby be able to focus our efforts on three main objectives for our markets:
We will step up our residential real estate development business, aiming to become one of the top ten developers in France by 2024. We will also conquer new international commercial real estate markets by capitalising on our recent successes - such as the sale of the Millennium portfolio in H2 2019, which represents the largest ever deal on the German real estate market.
Our Capital Market activities in Europe will also benefit from our platforms in the Middle East and Asia, which we shall take advantage of, with the solid support of BNP Paribas and synergies that are constantly being consolidated.
Lastly, we shall develop our project management offering to assist the flexibility, rehabilitation and overall performance of buildings.
If we are to be the real estate partner of a changing world, the challenges that lie ahead are equal to our ambitions. We are convinced that we have a head start to achieve our clear vision over the next four years and to succeed in transforming our territories, our way of life and our way of working.
Next milestone: the completion by 2022 of Métal 57, our future headquarters in Boulogne-Billancourt, which will offer new value creation in terms of both its diversity and how it is used: reinterpretation of the land, reconversion of the historical capital, flexibility of uses, openess of exchanges with the public space, showcase of soft mobility ... This real estate project promises to be one of the most ambitious, making the transformation of the city an opportunity for everyone” concludes Thierry Laroue-Pont, Chairman & Chief Executive Officer of BNP Paribas Real Estate.