Solid Growth in Key Markets
The hotel sector retains its appeal to investors as the volume is around 10% above the 5-year average and 18% above 10-year average.
Growth in the Upscale and Luxury Segment in Most Countries
Occupancy rates (68%) increased slightly each year in Europe reflecting a moderate growth of nights spent at tourist accommodations (+1.8%). International tourists accounted for 50% of total demand.
RevPAR Growth Remains Uneven Across Europe
After months of recovery, the European hotel market is stabilizing. RevPAR increased by just 1.2% in June 2026 (year-to-date vs June 2025), whilst occupancy rose by 1.2%.