Real Estate for a changing world

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Creating value in hotel real estate

The development of the collaborative economy contributes to new consumption patterns in the hotel sector. Traditionally organised according to the supply economy, the industry is now challenged by the requirements of a new demand-driven economy where digitalisation, tailor-made offers, flexibility and sustainability reign.

Attractive investment opportunities

Hotels are innovating to attract travellers whose expectations are changing. These shifting factors lead top investors—primarily in the United Kingdom, Germany and France—to be more selective with their investments as well as concentrate on the biggest travel destinations (e.g. seaside resorts, large capitals).

Whether they’re small independent hotels, large hotel chains, hotel residences, boutique hotels, golf resorts or spas, hotel real estate assets are characterised by their great diversity. The customer segment they target, the type of services they offer, and their locations are all parameters that make each hotel a unique asset. Hotels present attractive investment opportunities and offer numerous advantages compared to other real estate assets, including:

  • Portfolio diversification
  • Low vacancy rates
  • High long-term yields
  • Maximum use of space
  • Advantageous tax regime

Optimising your hotel investment

BNP Paribas Real Estate is at the forefront of hotel market evolutions, and has the experience and tools to help you make the right decisions. We offer a comprehensive range of services for the hotel real estate sector including transaction, consulting and valuation.

  • Transaction: Whether you are looking to acquire or sell a hotel property, our advisory services provide valuable insights into the hotel and investment markets. In terms of acquisition, we can help you define your investment strategy, identify the market opportunities that meet your criteria and assist you throughout the negotiation process. When it comes to selling your assets, we identify key investors, their main investment criteria, and key value drivers.
  • Consulting: Whether you are looking for an experienced operator or a reliable tenant, for an existing hotel or for a development project, our experts help select the best partner to guarantee investment optimisation. We also carry out contract negotiations, audits and reviews, and offer strategic investment advice based on feasibility, ROI, operations and target market evaluations.
  • Valuation: We analyse the underlying factors impacting your asset’s value, through a process that involves the traditional methods of income capitalisation and direct comparison, paired with balance sheet assessments. All our valuations are carried out in compliance with international professional standards and strictly respect the principles of deontology and confidentiality.

European market coverage and expertise

To assist you in every step of your hotel property lifecycle, BNP Paribas Real Estate teams operate throughout Europe, and are equipped with the latest market data to anticipate trends and grasp local specificities. Our specialised hotel real estate consultants have a global understanding of all types of hotel and hotel-related assets: independent and chain-affiliated hotels, apartment hotels, boutique hotels, golf hotels, resorts and in any destination, whether urban, seaside or mountainside, throughout France and Europe.

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