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Digital Marketing Executive

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The role

Digital Marketing Executive, Commercial Real Estate

 

Strategy

·       Working with the Head of UK Digital Marketing to assist in the execution and development of the evolving Digital Marketing strategy.

·       Displaying a comprehensive understanding of the opportunity afforded by all company digital channels, including commercial property platforms, email, SEO, PPC, social media and user journeys.

 

Delivery

·        Alongside the Head of UK Digital Marketing, managing UK corporate websites (including microsites and/or landing pages) and commercial marketplaces, advising and creating innovative, data-driven campaigns to reach core client audiences and target stakeholders. 

·        Manage email campaigns in alignment with the company digital marketing strategy – including audience segmentation, email design and delivery, creating of landing pages and reports.

·        Working alongside the other members of the digital marketing team, supporting the property marketing plan, paid advertising, SEO, email and other digital marketing applications and projects.

·        Digital marketing spending reports and invoice reconciliation.

 

Reporting & Analytics   

·        Leading on regular analysis and reporting on digital channels, in conjunction with web and property marketplace analytics and metrics, to gain valuable internal/external clients/prospects insights and directly influence the digital marketing strategy.

·        Analyse email response and web marketing leads to nurture prospects.

 

Responsibilities

Clients and Business Development

·        Is proactive in building relationships with internal clients and responsive and helpful to external clients

·        Functional or specialist competence with relevant understanding of business/ departmental context

·        Completes own work under minimal supervision/guidance

·        Can deal with novel or difficult situations within context of own function or specialism

 

Person specification

Qualifications

·         Degree level qualification preferred

·         Digital marketing qualification preferred (e.g. IDM - Institute of Direct and Digital Marketing)

 

BNP Paribas Real Estate is proud to be an inclusive employer, as recognised by our RICS Inclusive Employer status and the Stonewall Equality Index.