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Communications Director


The role

·        Communications Director UK

·        Work in conjunction with the COO UK and the Board members to devise and implement the Company business plan

·        Develop and implement BNPPRE’s brand development strategy and support the company’s business development initiatives

·        Undertake a lead role in ensuring that external and internal communications activities are aligned to the strategic objectives of the UK and Group business.


Key deliverables

·       Work alongside the COO UK and the Board to develop key messages for the business and ensuring that all communications reflects BNPPRE’s brand and positioning

·       Work with the European Real Estate Communications Director to ensure the UK follows and plays a key part within Group communications

·       Work with BNP Paribas in the UK to improve communications between the two businesses

·       Work in conjunction with the Marketing Director UK to enhance efficiency on initiatives

·       Position BNP Paribas Real Estate as a key player in the UK with an excellent reputation and take an active lead on any crisis situations

·       Develop an internal communications strategy to support a positive company culture including the delivery of staff conferences and quarterly updates

·       Support the integration / transformation plan between Strutt & Parker and BNPPRE UK in conjunction with the integration team UK

·       Develop and evolve the digital and social media strategy of the business

·       Overall responsibility for managing and further strengthening the company’s ongoing relationship with the press

·       Overall responsibility for the management of external agencies for events, design, branding, PR and other marketing activity

·        Accountable for the execution of all add campaigns according to the BNPPRE policy

·        Overall responsibility for overseeing the corporate events strategy

·        Monitoring budgets and return on investment on all coms activity

·        Working with the Business Development team to target and manage clients for whom the UK business line has lead responsibility

·       Work with the Business line Heads in targeting their individual client targets




·       Responsible for monitoring of budgets and return on investment on all coms activity


Clients and Business Development

·        Support the management and development of client relationships across the business

·        Have a broad understanding of all services and proactively sell our capabilities to clients

·        Contribute to the development of the International Investment and Consulting business lines



·        Be a visionary and inspirational leader to the business

·        Actively communicate and support the vision of the Business Line and Company

·        Responsible for hiring and performance management

·        Inspire, coach, mentor and develop successors, identifying talent at Director level and above

·        Set clear objectives, appraise and regularly monitor performance of direct reports

·        Delegate and empower others effectively to provide challenge and learning

·        Instil an ethos of business development throughout the business line

·        Regularly review own objectives and update them accordingly


Systems and Process

·        Regularly review processes in order to improve quality and profitability

·        Be innovative and creative with developing systems and processes and encourage this in others

·        Ensure timely compliance with Anti Money Laundering regulations and KYC process


Person specification

Essential qualifications

·        Educated to degree level

·        Postgraduate marketing/communications degree and/or CIM qualification desirable


Essential experience

·        Demonstrable record of delivery in business with a strong communications background

·        Previous experience of brand development with evidence of enhanced performance through growth and profitability

·        Strong market profile as both a leader and new business generator


BNP Paribas Real Estate is proud to be an inclusive employer, as recognised by our RICS Inclusive Employer status and the Stonewall Equality Index.